urdms | Privacy Policy

urdms is operated by Lachlan Wainwright, an Australian sole trader (ABN 76 496 190 334), based in Queensland, Australia. We are committed to protecting your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

If you have any questions about this Privacy Policy, email us at lachie@urdms.com or use the contact form on our website.

Information you provide to us:

• Name and email address (when you create an account)
• Instagram session ID (if you connect your Instagram account for DM dispatch)
• Message content (your DM variation templates)
• Lead data you import or generate through the platform
• Instagram message content for conversations with people in your CRM (shown in Messages on paid plans)

Information collected automatically:

• Usage data including pages visited, features used, and actions taken within the platform
• Technical data including IP address, browser type, and device information
• Log data from our servers

Third-party data:

• Publicly available Instagram profile data scraped on your behalf (usernames, bios, follower counts, post activity)

We use the information we collect to:

• Provide, operate, and improve the urdms platform
• Process your scraping and outreach requests
• Show CRM-linked conversations in Messages and power related features such as Magic Assist
• Send you service-related communications (such as results notifications)
• Monitor and enforce compliance with our Terms of Service
• Comply with legal obligations

We do not sell your personal information to third parties. We do not use your data for advertising purposes.

When you connect Instagram on a paid plan, urdms may receive Instagram message events so we can power Messages. We only retain and display message content for threads tied to people in your CRM (including leads you contacted through urdms). That is how a conversation appears in Messages.

Conversations with people who are not in your CRM are treated as personal. We do not store that message content in your urdms workspace. Trial accounts do not have Messages access and do not sync inbox content into the product.

If you choose to provide your Instagram session ID to enable automated DM dispatch, this credential is stored securely in our database and is used solely to send DMs on your behalf via our automation infrastructure.

You can remove your session ID at any time through the Dispatch settings. Upon removal, it is immediately deleted from our systems.

Your data is stored using Supabase, a secure cloud database provider. We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction.

We retain your personal information for as long as your account is active or as needed to provide you with our services. If you delete your account, we will delete your personal data from our systems within 30 days, except where we are required to retain it for legal or compliance purposes.

Under the Australian Privacy Act, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Make a complaint about how we handle your personal information

You can delete your account and all associated data at any time through the Settings page within urdms.

urdms uses the following third-party services to operate the platform:

• Supabase (database and authentication)
• Apify (Instagram scraping and automation infrastructure)
• Anthropic (AI qualification of lead data)

We may update this Privacy Policy from time to time. We will notify you of material changes by email or by a notice within the platform.

Lachlan Wainwright
Queensland, Australia
ABN: 76 496 190 334
Email: lachie@urdms.com